Our standards
Privacy
We use first-party aggregate measurements to improve this site. We do not use analytics cookies, browser storage, fingerprinting, or visitor and session identifiers.
What we measure
We count page displays, searches submitted or followed by a result selection, clicks on search results, links between pages, menu and filter actions, and outbound product links. Typing alone is not counted as a search. We estimate active time in five-second units while the page is visible and focused, stopping after sixty seconds without interaction.
Data minimisation
Only search terms already present in our product catalogue may be counted by name. Other text is grouped as “other”; we do not transmit it to analytics. Page URLs exclude query strings and fragments. Traffic sources are limited to broad categories such as Google, Bing, internal and other; full referring URLs and campaign parameters are not collected.
Measurement logs omit IP addresses, request headers, network fingerprints and exact times. Dates have day-level precision. Normal page and asset requests are excluded. Separate operational and security logs may temporarily process network information for security and service delivery.
Aggregate reports
Reports contain totals and trends, with no individual event exports or visitor timelines. Detailed groups require at least ten events, and their counts are rounded to the nearest ten. These counts do not represent unique visitors. Clicks between two pages do not reconstruct a person's journey.
Retention and your choice
Measurement logs use a thirty-day rolling retention target. Private aggregate reports are retained for up to ninety days. We respect your browser's Do Not Track and Global Privacy Control signals: when either is enabled, this measurement script sends nothing. We do not track people across websites.